Risk and Reward

People go into business because of the potential rewards, such as increased income, more flexible working or being able to do the work they love. The pursuit of a reward necessarily entails risk. Very often, the greater the risk, the greater the reward. Your clients’ attitudes to risk are very important, and you should explore this aspect with them. All potential business owners will take financial risk. For many of the clients using community based business advice, the risk of business failure may mean a high risk. This could include jeopardising personal survival income that feeds their families and pays their rent.